Growing up, I was such a happy little girl. I laughed at everything – so much so that my Mom would call me her little gigglebox. Of course, that made me laugh even more. So, fast forward 20, or uh maybe 30 years, and as I’m thinking about what to name my new Cupcake and Dessert Bar, Gigglebox came up again.
I knew I wanted the word sugar in the name but I needed something to make it unique and personal. I started thinking about how I used to sit on the kitchen table and watch my Mom decorate wedding cakes (one of her many business ventures) and wanting nothing more than to stick my finger right in and get me some of that amazing “sugar icing”. OK, so even back then I had zero will power, so guess what happened. Yep, I did it – the first and ONLY time I gave in and just stuck my tiny little finger right into the side of that beautiful wedding cake that she had worked so hard on. She looked at me and I looked at her, eyes wide, my finger still in my mouth, and we both just busted out laughing. She said “Gigglebox, you do that again and I won’t ever give you the left over icing bowls to scrape”. Ha Ha! (Just one of the many reasons she is so awesome) So, it came to me – Gigglebox = Sugarbox and that is how the name was born.
For those that don’t know, I have taken my love of sweets and married that with my love of wine. Soon, Sugarbox Dessert Bar will be opening in Uptown Dallas, TX. I am also working on the second location, which I can tell you now will be at the Shops at Legacy in Plano, TX. Combining wine and desserts sounds like a no brainer, but there are very few places dedicated to this concept, certainly not cupcakes and wine.
So, if you are working on a new business and struggling with the name, my advice is to make it personal. Think about why it is special to you or why you are doing it And don’t try so hard to make it something everyone will understand. Your business is personal – the name should portray that.
Good Luck and God Bless!